Real Madrid underline financial power by signing new €1bn kit deal with Adidas Sport Business Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football. The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034. Real Madrid’s [...]
Sovereignty has replaced ownership as the real currency of power in football Sport Business The Morning Wire Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]
Fifa boss Infantino pips PSG chief Al-Khelaifi in Morning Wire Football Power List Sport Business Fifa president Gianni Infantino has topped the inaugural Morning Wire Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]
Morning Wire Football Power List 2026: Who really runs the world’s most popular sport? June 4, 2026 The Morning Wire Football Power List seeks to answer a simple question: ahead of the 2026 World Cup, who really runs the planet’s favourite sport? To answer it, we assembled a panel of experts from across the sports industry and picked their brains for nominations and, ultimately, a top 25. You can read more about [...]
Real Madrid decision sounds death knell for European Super League February 11, 2026 Real Madrid have become the final club to abandon the ailing European Super League project in a move that effectively kills off any prospect of a breakaway football competition in the foreseeable future. It follows talks between Real Madrid, governing body Uefa and influential umbrella group European Football Clubs leading to an “agreement of principles”, [...]
Real Madrid eye £1bn injection to keep pace with Premier League elite November 18, 2025 Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure. The plan considered most [...]