Diageo shares jump as World Cup hype helps drinks giant back to sales growth May 6, 2026 Shares in Diageo jumped on Wednesday morning as high hopes for a high-drama World Cup has helped lift the drinks firm’s sales back into positive territory. The Guinness and Johnnie Walker maker, which has been battling a slowdown in demand for spirits, said it had seen “some benefit” of “advance sales” ahead of the start [...]
HMRC handed red card in £584,000 football referee tax lawsuit May 5, 2026 HMRC has lost a long-running legal battle against the UK’s football refereeing body over the employment status of 60 referees, after the tax authority issued a £584,000 tax bill. In a judgment on Friday, the First Tier Tribunal (FTT) upheld that the referees were self-employed and not employed by the body, the Professional Game Match [...]
Fifa World Cup sponsors outperform FTSE 100 and S&P 500 May 5, 2026 Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament. IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 [...]
Anti-US sentiment and Iran to have major World Cup security impact May 5, 2026 Anti-US sentiment and the conflict in Iran is set to have a major impact on the Fifa World Cup, security experts have warned. The United States – which is currently engaged in a conflict with World Cup qualifiers Iran – will host the majority of this summer’s tournament, which kicks off in just over a [...]
Why we can’t just dismiss Infantino’s sports diplomacy with Trump May 3, 2026 Former FCDO special adviser, Flint Global’s Alan Sendorek, discusses the sport diplomacy playing out with Fifa’s Infantino and Trump at its centre. Gianni Infantino’s efforts to cultivate a visibly warm relationship with Donald Trump have been mocked in many quarters. From the award of the inaugural Fifa Peace Prize to hailing the President as ‘my [...]
Why Sunderland’s away kit legal row is a warning to all sports May 2, 2026 An artist is taking legal action against Sunderland over the design of the club’s away kit. Lawyer and IP expert Geoff Cunningham explains the dispute. Clubs, brands and sponsors are busy finalising kit launches, merchandise and commercial campaigns for next season and a summer of international football. But this week a dispute involving Sunderland AFC [...]
Death of Football Focus is a signal for every brand at the World Cup May 1, 2026 Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]
London music venues to open for World Cup as pubs face last orders April 30, 2026 Some of London’s top music venues are making the most of early pub closures during the Fifa World Cup by opening up their doors during the football. Outernet, Electric Brixton and Colour Factory are opening their doors for England and Scotland matches – as well as a number of knockout ties – during this summer’s [...]
Newcastle United’s Saudi owners in town for stadium discussions April 29, 2026 Newcastle United’s Saudi Arabian owners are on Tyneside this week to discuss the future of St James’ Park and plans for a £100m boost. Whether the Premier League club redevelop their famous ground or build a new one in the adjacent Leazes Park remains a contentious point for the club’s ownership and fanbase. But a [...]
2026 World Cup prize money boosted as Fifa counts on $11bn revenue bonanza April 29, 2026 Fifa has topped up prize money for the 2026 World Cup after teams raised concerns about the cost of competing in a tournament that spans the US, Canada and Mexico. Football’s world governing body has approved an increase in total payouts from the $727m it announced in December to $871m, raising the guaranteed sum for [...]