Trevor Steven: Steven Gerrard has instilled his winning mentality to reinvigorate Rangers and Scottish football March 8, 2021 I saw it at close quarters when I played opposite Steven Gerrard in a Rangers v Liverpool legends match. The death stare, as Peter Crouch calls it. The fire in his eyes. It was a friendly match, but Gerrard was still clattering into Alex Rae. He is so driven, so hungry. And instilling some of [...]
Why Bruno Fernandes, Gabriel Jesus and Jadon Sancho might be forced to sit out the next international break March 5, 2021 Football’s international break is on the horizon, but for some players these 2022 World Cup qualifying matches might as well not be happening at all. The UK’s requirement that those travelling to certain countries quarantine for 10 days on their return has made some Premier League clubs reluctant to release players. But the situation could [...]
The football club of the future? How Lewes FC’s principles have started to pay off – and their aim of becoming the world’s most owned team March 5, 2021 They take pride in doing things differently at Lewes FC, the small football club with big ideas. From the beach huts that act as hospitality boxes at the Dripping Pan, their distinctive ground with the sunken pitch, to the prosecco served at matches and the pop-culture inspired posters that advertise fixtures, the East Sussex outfit [...]
Barcelona and Real Madrid handed multi-million tax bills as European Court of Justice issues ‘definitive’ verdict in state aid case March 4, 2021 Barcelona and Real Madrid must pay millions of Euros in extra tax after the European Court of Justice found they benefited from state aid. The verdict from the European Union’s top court settles a long-running legal battle involving four of Spain’s leading football clubs. Athletic Bilbao and Osasuna are the other teams facing bills for [...]
Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
beIN Sports wins legal battle to prevent Fenerbahce manipulating the broadcaster’s logo for ‘beFAIR’ protest campaign March 2, 2021 beIN Sports has succeeded in its legal bid to stop Fenerbahce using the beIN logo for the club’s “beFAIR” campaign against the broadcaster. The network lodged an application for an emergency injunction against Fenerbahce for breach of intellectual property last week – as revealed by Morning Wire On Friday Turkish courts ruled in beIN Sports’ [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
Boris Johnson backs Britain to host Euro 2020 and 2030 World Cup March 2, 2021 Prime Minister Boris Johnson has thrown his weight behind British efforts to host Euro 2020 and the 2030 World Cup. Johnson said Britain was “certainly on for” staging more games at this summer’s delayed European Championship, if required. And the PM confirmed government support – expected to be £2.8m – for a joint bid from [...]
Gareth Bale is back for Tottenham – so is this another Jose Mourinho managerial masterstroke? March 1, 2021 Just a few weeks ago, Jose Mourinho did not want to talk about Gareth Bale. On 4 February, he sniped at a reporter for asking why Bale was left on the Tottenham bench during a 1-0 defeat to Chelsea. Eight days later, Mourinho publicly rebuked him for implying, via social media, that he was fit and [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]