Chelsea reveal first ever back-of-shirt sponsor – but it could last just one game March 6, 2026 Chelsea have unveiled a second new kit sponsor in as many weeks after agreeing a deal for trading platform TMGM to appear on the back of their shirts. The deal is an expansion of the club’s partnership with the Australian company, which has been Chelsea’s official regional forex and CFD trading partner in Asia-Pacific since [...]
Premier League + ‘could hurt fan acquisition if rolled out globally’ March 5, 2026 The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]
Championship play-offs: More clubs to get shot at football’s richest game March 5, 2026 English clubs have been given an extra chance to win the richest game in football after teams in the EFL approved a change to the format of the Championship play-offs. From next season, the play-offs will expand from four teams to six – meaning clubs will only have to finish in the top eight of [...]
Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m March 5, 2026 A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told Morning Wire. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]
Carabao Cup final ticket scam: Arsenal and Manchester City fans warned March 4, 2026 Arsenal and Manchester City fans have been targeted by scammers selling fake tickets to this month’s Carabao Cup final at Wembley. Competition organiser the EFL is working with police and anti-fraud authorities to block websites offering non-existent tickets for the match on Sunday 22 March. Both Arsenal and Manchester City quickly sold out of their [...]
Leeds United: Westfield mogul Lowy issues ultimatum over £2bn project March 4, 2026 Leeds United director and Westfield tycoon Peter Lowy has urged government to speed up plans for a multi-billion-pound redevelopment of the city. The Premier League club’s American owners, 49ers Enterprises, have begun work on expanding Elland Road by more than 15,000 seats to a 53,000-capacity stadium. But they want to make it the centrepiece of [...]
KSI takes stake in Dagenham and Redbridge and vows to bring back glory days March 3, 2026 YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC. The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]
Premier League facing Easter weekend football blackout March 3, 2026 The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]
Taylor Swift and Champions League take Liverpool revenue past £700m February 27, 2026 Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]
Premier League confirms streaming service – and it’s not called Premflix February 26, 2026 The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed. The long-rumoured new service, a collaboration with telco StarHub, is to be called Premier League + and show all 380 games live as well as magazine content, starting [...]