Fifa boss Infantino defends 2026 World Cup ticket prices, citing demand December 29, 2025 Fifa boss Gianni Infantino has defended the price of tickets for next year’s World Cup. Football’s governing body has come under intense pressure surrounding the cost of tickets, with the cheapest seat at next summer’s final costing over £3,000. Infantino’s Fifa was forced to introduce capped tickets for some fans of the teams competing at [...]
Why Apple’s Formula 1 deal is setting the trends into 2026 December 29, 2025 In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but what does it mean for sport? On first appraisal, the new agreement [...]
Sport business quiz 2025: Test your knowledge with Morning Wire’s topical teasers December 24, 2025 Quiz fans, have you been paying attention to the ever-changing sport business landscape in 2025? We at Morning Wire have been breathlessly documenting it and have devised a test to see how much you remember. If you think you know your Hundred auctions from your Formula 1 minority sales and your record breaking NBA team [...]
Financial stability before glory: Why professional sport must grow up December 24, 2025 Professional sport has never looked richer or felt more fragile. Revenues are growing, valuations are rising, and private capital is circling like never before. Yet beneath the surface, financial fragility remains endemic. Too many clubs – across football, rugby, cricket and beyond – are one bad season, one failed owner, or one missed broadcast deal [...]
US investors buy stakes in Liga MX’s Club America and Azteca Stadium in $490m enterprise value deal December 24, 2025 US investors have purchased stakes in Mexican football team Club America and the iconic Azteca Stadium in a $490m enterprise value deal to go into Mexican football just months before the 2026 Fifa World Cup. In a joint statement to the Mexican stock exchange — Bolsa Mexicana de Valores (BMV) — a new entity known as [...]
Serie A overseas game cancellation is early Christmas present, say football fans December 23, 2025 Football fans’ groups across the world have celebrated the cancellation of plans to export a Serie A match between AC Milan and Como overseas just weeks before the fixture. Milan and Como had been due to fly halfway around the world to play in Perth, Australia, on 8 February, in what would have been a [...]
Beckham and Neville sell stake in Salford City FC to US giants December 18, 2025 AIG has become the largest shareholder in Salford City FC after the Gary Neville and David Beckham co-owned club sold a stake to the finance and insurance giant. The League Two club has sold a stake to the American firm in a deal that will see AIG become a strategic partner as well as largest [...]
Is the Premier League decoupling from the rest of English football? December 18, 2025 Ed Warner pores over a report on the polarisation of English football and comes up with a solution to the Premier League’s stand-off with the EFL for the new regulator. “I just hope they don’t mess it up.” The Premier League club chairman’s answer to my question about his hopes for the Independent Football Regulator [...]
World Cup: The rise of the armchair fan and why it matters December 16, 2025 The row over the 2026 World Cup ticket prices is as predictable as a plucky, late-stage English exit. But the eyewatering price tags are only part of the story. Without going into the economic principle of supply versus demand (the tickets will still sell out, in my opinion), I thought it was more interesting to [...]
Premier League clubs count £1bn cost of injuries December 16, 2025 Premier League clubs have forked out more than £1bn in wages to injured players across the last five years, a new study has found. Since the start of the 2020-21 season, 5,367 injuries in the English top flight have cost its clubs £1.2bn in salary payments – equivalent to a quarter of their matchday revenue [...]