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football

  • Where do Premier League clubs go after betting sponsor ban?

    November 11, 2025

    Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]

  • Aviva sign deal worth £4.5m per season for major stadium

    November 11, 2025

    Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]

  • Spruce Meadows and Cavalry FC: Inside the Southern-Heathcott empire

    November 11, 2025

    Linda Southern-Heathcott is well-known within the Canadian sporting scene. She discusses her empire, the iconic Spruce Meadows and its Masters show jumping event, and one pretty noisy neighbour from the USA. “The only thing that makes sense is for Canada to become our cherished Fifty First State.” Those were the words of one President Donald [...]

  • Atletico Madrid valued at £2.2bn after Apollo Global Management acquisition

    November 10, 2025

    LaLiga club Atletico Madrid has been valued at around £2.2bn after Apollo Global Management purchased a majority stake in the Spanish team. Chief executive Miguel Angel Gil Marin and president Enrique Cerezo will continue in post but the acquisition represents the latest private equity push into European football. It is understood that the US fund [...]

  • Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy

    November 9, 2025

    Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]

  • Can the government force the Abramovich Chelsea money to go to Ukraine?

    November 8, 2025

    This week former Chelsea owner Roman Abramovich hit out at the UK government over their handling of the proceeds from the sale of the Blues to a Todd Boehly-fronted consortium, describing the process as “paralysing”. Around £2.3bn is sitting frozen in a bank account with the two parties at odds over whether Ukraine, or “all” [...]

  • IPO planned for builders of 115,000-capacity World Cup stadium

    November 7, 2025

    The firm building the 115,000-capacity stadium being used in the 2030 Fifa World Cup is planning an IPO to fund a record level of orders. SGTM – whose portfolio is mostly in civil infrastructure – is behind the construction of the Hassan II Stadium near Casablanca, which could host the World Cup final when Morocco [...]

  • Bullsh*t spin: Labour and Nandy slammed over Kogan football appointment

    November 7, 2025

    Labour has been accused of deploying “bullshit spin” in response to a report criticising the government’s appointment of David Kogan as chair of the Independent Football Regulator. A report by Sir William Shawcross declared that Department of Sport, Media and Culture secretary of state Lisa Nandy had breached the Government Code in appointing the media [...]

  • Most valuable teenage footballers ranking shows Chelsea approach is paying off

    November 6, 2025

    Chelsea’s investment in young talent is bearing fruit, with the club now boasting three of the 11 most valuable teenage footballers in the world, according to a new academic study. Barcelona and Spain superstar Lamine Yamal, 18, is streets ahead at the top of the list compiled by the CIES Football Observatory, with a valuation [...]

  • Trial of Nottingham Forest owner Evangelos Marinakis begins in Greece

    November 6, 2025

    The trial of Nottingham Forest owner Evangelos Marinakis has begun in Greece, with the recognisable Premier League figure accused of instigating football violence and supporting a criminal organisation. Marinakis co-owns Super League Greece side Olympiacos and is on trial in Athens alongside four other board members on misdemeanour charges. The trial stems from charges lodged [...]

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