The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
The 2024 and 2025 F1 seasons with P1 podcasters Matt and Tommy December 20, 2024 When Morning Wire sat down with Matt Gallagher and Tom Bellingham 18 months ago the podcasting duo had just set up their own F1 startup, P1 with Matt and Tommy. A season-and-a-half and two Max Verstappen world titles later and the duo are enjoying a run of sold out shows replicating their streaming set up, [...]
Full Formula 1 grid as Isack Hadjar joins to complete 2025 line up December 19, 2024 All seats on the 2025 Formula 1 grid have been filled after Liam Lawson was confirmed as Sergio Perez’s replacement at Red Bull Racing with Isack Hadjar replacing the Kiwi at RB. Mexican Perez was sacked on Wednesday after a 2024 season where he consistently finished below par in comparison to his teammate Max Verstappen. [...]
McLaren winning Constructors’ Championship shifts tectonic plates of F1 December 10, 2024 At first glance Formula 1 might look like a billionaire boys’ club, where the cash reserves are endless and the supplies infinite. And to a large extent, that’s true. But the motorsport series has a budget cap now which was introduced to level the playing field, to allow challenger teams to take on the might [...]
Ferrari to help General Motors and Cadillac Formula 1 entry December 10, 2024 Ferrari will provide engines and a gearbox to the General Motors and Andretti bid that will see Cadillac enter Formula 1 in 2026. The agreement, subject to the American newcomers having their application approved by both Formula 1 and the sports governing body the FIA, represents a huge obstacle passed for the General Motors team, [...]
Major bank sponsor follows Carlos Sainz from Ferrari to Williams December 9, 2024 Spanish banking group Santander has switched its Formula 1 team sponsorship from Ferrari to Williams after driver Carlos Sainz Jr made the same move. Williams said the partnership was a “multi-year” agreement, believed to be in line with Sainz’s contract at the Oxfordshire-based team, which runs until 2026 with the option of an extension. Santander’s [...]
Hamilton rolls back the years on Mercedes farewell in Abu Dhabi December 8, 2024 Lewis Hamilton was delighted to finish on a high after he defied starting from the back end of the grid to pip teammate George Russell to fourth place in his final race for Mercedes. Lando Norris won the season-ending Abu Dhabi Grand Prix to ensure McLaren held off Ferrari and won their first Formula 1 [...]
‘I’m not going to apologise’: Emotional Hamilton braces for Mercedes farewell December 5, 2024 Lewis Hamilton admits he has struggled to control his emotions this season as he prepares to bring the curtain down on a glittering 12-year stay at Mercedes. The 39-year-old, who signed a deal to join Ferrari from 2025 ahead of the season, has won six of his seven world championships with the Silver Arrows but [...]