Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good May 18, 2026 Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, Morning Wire can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Premier League + and why owning the broadcast isn’t owning the fan May 17, 2026 The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]
F1 Arcade, curling and axes: Inside London’s sport experience economy May 14, 2026 Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports May 12, 2026 Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]
Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol May 11, 2026 It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple May 6, 2026 Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Mercedes bid for Alpine could be blocked by FIA multi-team rule change May 4, 2026 FIA president Mohammed Ben Sulayem has hinted that motorsport’s world governing body could prevent Mercedes from buying a minority stake in Formula 1 competitor Alpine. Mercedes is among the bidders for a 24 per cent stake in Alpine that has been put up for sale by Otro Capital. Former Red Bull principal Christian Horner is [...]
Buses, shoes and air ambulances: The F1 tech influencing everyday life April 30, 2026 F1 may have been away from our screens for over a month, but its technology has been all around us. Matt Hardy digs deeper. Ever sat on the famously busy – and traffic heavy – 149 bus route from London Bridge to Edmonton Green, the one that weaves its way through the City before heading [...]
Aston Martin turnaround stalls as carmaker posts loss April 29, 2026 Aston Martin’s turnaround under billionaire Lawrence Stroll remains stuck in first gear as the car manufacturer posted another loss. The FTSE 250 firm posted a £66m pre-tax loss in the first three months of this year, which is 18 per cent narrower than this time last year, though total car sales dropped by one per [...]