Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal Sport Business Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt Sport Business Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League Sport Business Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Gucci, BYD, Netflix: Who replaces gambling on Premier League shirts? April 8, 2026 The end of the Premier League season is in sight, and for some clubs it could spell a financial nightmare. Not because they’ll inevitably part with millions of pounds to bring in the world’s top talent, but because a key revenue stream could be left vacant come the start of next season. Premier League clubs [...]