Young people seek to boost savings to offset cost of living squeeze January 13, 2026 Young people are seeking to save more money in 2026, as the cost of living crisis focuses minds on careful financial management. According to the latest Morning Wire polling from Freshwater strategy, over half of Britons are aiming to save money, but a staggering 70 per cent of 18 to 34 year olds are prioritising [...]
Why mascots are the next branding opportunity for sports teams December 26, 2025 Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams aren’t just competing on the pitch anymore, they’re competing for hearts, thumb-scrolls and wardrobe space. For younger fans the experience of fandom is increasingly about [...]
Young Brits complain of older co-workers stereotyping Gen Z December 4, 2025 Gen Z officer workers have reported experiencing criticism from older colleagues due to negative stereotypes linked to their generation. According to the latest report from workforce engagement platform Kahoot, nearly 50 per cent of young Brits have reported being criticised in the workplace, leading to increased stress and tension. Among those who have been subjected [...]
How to get your Gen Z staff to actually like you December 2, 2025 Struggling to manage Gen Z staff? EDHEC business school's Geneviève Houriet Segard digs into what young professionals expect from a good boss.
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Gen Z’s entrepreneurial dreams threatened by lack of support November 10, 2025 Gen Z is leading the country’s entrepreneurial boom, but a lack of professional support could threaten their future as business leaders. Over 80 per cent of 18 to 24 year olds have engaged in a form of entrepreneurial activity, such as selling products online or having a ‘side hustle’ alongside a full time job, according [...]
Only one in three Brits think home ownership is achievable in their lifetime October 23, 2025 Only 30 per cent of Brits expect to be able to afford a home within their lifetime, according to fresh research. Home ownership has become increasingly out of reach for Brits in the last three decades as wage increases have failed to keep up with rocketing house prices. The findings, from Barclays, represent a stark [...]
Are super clubs dead? October 21, 2025 With young people now opting for smaller, cheaper and more intimate venues, the days of the super club look numbered, writes Sacha Lord.
KPMG: Half of banks experiencing uptick in Gen Z staff quitting October 20, 2025 Gen Z banking employees are leaving the industry at faster rates than other professions, opting for start up jobs and remote work instead. That’s according to a new KPMG survey of bosses in the sector, which has found that almost half of financial services firms have experienced an uptick in younger employees quitting. The consultancy [...]
Gen Z dream of early retirement while ignoring alarm bells October 15, 2025 Young Brits are eyeing an early retirement, due to a growing belief that investing the minimum will be enough to fund their dream later life, ignoring warnings their savings are falling short. According to Standard Life, on average Gen Z hold ambitious aspirations to retire at 60, earlier than any other generation and years before [...]