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Graeme Lowden

  • Cadillac add tech sponsor as Formula 1 newcomers gear up for debut

    Sport Business

    Cadillac Formula 1 Team have added software provider IFS to their portfolio of commercial partners as they continue preparations for joining the grid this year. Sweden-based IFS is the team’s first non-US partner and joins Tommy Hilfiger and Jim Beam in backing Cadillac ahead of their eagerly anticipated F1 debut. “IFS has been instrumental in [...]

    IFS 2026 Formula 1 car showcasing innovative design and advanced technology for future Grand Prix races

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