WPP sales down again despite uptick in new business Media WPP saw its revenue fall by more than six per cent in the first three months of 2026, piling pressure on the advertising giant’s turnaround plan just two months after it was unveiled. The FTSE 250 holding group saw its sales fall by 6.6 per cent to £3bn in the first quarter, while revenue less [...]
Ad market set to pass $1 trillion as UK readies for boom Business The global advertising market is expected to sail past $1 trillion (£783bn) in value this year as the British ad market supercharges growth into 2025. “The UK advertising market will experience significant growth in 2024,” a new report from WPP-owned Groupm said, which estimated that global ad revenue will have grown 9.5 per cent throughout [...]
WPP: New deals with Amazon and Unilever drive growth Business Like-for-like revenue at advertising giant WPP ticked up 4.1 per cent in the quarter to 30 September, despite a decline in business outside of the US and Europe. However, net new billings declined year-to-date. The figure came in at $3.2bn (£2.5bn) compared to $3.4bn (£2.6bn) in 2023. However, other regions struggled. Revenue in the UK [...]
How London’s diversity has helped it take over the world of advertising May 20, 2024 Exports from the sector reached £15.6bn in 2022. The sector is expected to grow 4.6 per cent this year, outpacing the wider economy by a large margin.