‘Fibremaxxing’: How food manufacturers made fibre cool again March 12, 2026 “Fibremaxxing,” the UK’s new healthy eating trend, erupted at the start of 2026, as fibre replaced protein as the go-to fashionable food. Previously mundane, bland foods like prunes and seeded bread surged in popularity, with posts with the hashtags “fibremaxxing” having been viewed more than 150m times on TikTok. Sales of prunes increased 60 per [...]
Gen-Z swaps pints for gym memberships, fitness boss claims March 11, 2026 Gen-Z fitness fanatics are opting for gym memberships over pints as social media trends drive young Brits to socialise at the pull-up bar rather than the nightclub bar, the boss of The Gym Group has claimed. Will Orr, chief executive at the only London-listed gym provider, told Morning Wire his gyms have seen a surge [...]
The polling is clear: UK public is finally ready for serious NHS reform February 23, 2026 New polling shows the public mood has shifted on the NHS. The government must respond, writes Dr Emmanuel Igwe.
Diet advice: A guide to eating better and living longer January 29, 2026 Food has become noisy. Superfoods, supplements, biohacks, rules. Eat this. Avoid that. Count everything. Track it all. Somewhere along the way, managing your diet stopped feeling intuitive and started feeling like a full-time job. Thankfully I stopped buying into that a long time ago. I have eaten my way through all the diet fads and [...]
Big Tech wants to access your health records January 16, 2026 OpenAI’s launch of ChatGPT Health this month is set to capitalise a behavioural pattern that has already taken hold. Millions of people use AI chatbots to make sense of symptoms, test results and medical jargon, often even before speaking to a qualified clinician. The difference is that now, as of just last week, the technology [...]
January health advice: 8 tips to improve your night’s sleep January 14, 2026 As I write this, my husband is asleep next to me. It’s just past 12am – how did that happen? I’m up in a few hours for a long day of catering. Midnight might not seem late for some but I am usually in bed by 10pm… Are you also reading this while trying to [...]
NHS must stop prioritising staff convenience over public health November 12, 2025 Falling productivity, striking doctors and a refusal to embrace new technology: the NHS is not run for 'us' at all, writes Paul Ormerod.
Labour’s tobacco bill risks empowering black market, warns shadow minister October 7, 2025 The Labour government’s proposed Tobacco and Vapes Bill could hand a significant boost to criminal gangs and fuel the growing black market in illicit goods across the UK, the shadow policing minister has warned. Matt Vickers MP has told Morning Wire that the legislation, aimed at curbing smoking and youth vaping, fails to address the [...]
Branson-backed Virgin Active slashes losses amid WFH battle October 7, 2025 Virgin Active, the gym chain founded by Sir Richard Branson, has significantly slashed its losses as its battle with the work-from-home trend continues. The business, which runs 224 international locations, has reported a pre-ax loss of £78.1m for 2024, down significantly from the £146.7m it lost in 2023. New accounts filed with Companies House also [...]
Why is the government making vapes harder to buy than cigarettes? October 3, 2025 Vaping remains the most effective tool to help smokers quit, so why is Labour trying to restrict access to vape shops, asks Andrej Kuttruf.