Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Ratcliffe’s Ineos signs £85m deal with Netcompany for grand tour cycling team Sport Business Ineos has struck an £87m deal with Netcompany which will see the IT services firm become co-title partner of the Grenadiers grand tour cycling team. The Netcompany Ineos Cycling Team will debut at next week’s Giro d’Italia and see the cycling team – once Team Sky – have a third-party sponsor besides Sir Jim Ratcliffe’s [...]
Ineos and Ratcliffe need a sporting win and fast Sport Business “Ineos Britannia announces that it has withdrawn its intention to challenge for the next America’s Cup.” Those were the words issued this week in the latest sporting scaleback by British chemicals billionaire Sir Jim Ratcliffe. The stream of negative news out of Manchester United – including hundreds of job losses, brutal cost-cutting and criticism over [...]
Mercedes team reject fears of Ineos Formula 1 exit February 18, 2025 Formula 1 powerhouse Mercedes have been forced to deny that the team’s ownership could shift amid a wave of sporting cuts by co-owners Ineos. The chemicals giant, part-owned by British billionaire Sir Jim Ratcliffe, holds 33 per cent of shares in the Mercedes AMG Petronas F1 Team, with team principal Toto Wolff and the German [...]
Ratcliffe, IPL and Littler: The Morning Wire Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Ineos and Ratcliffe wait for more sporting success goes on after America’s Cup loss October 20, 2024 In late August Morning Wire asked whether Ben Ainslie and Ineos Britannia could bring the America’s Cup home for the first time in British sailing history. On Saturday we got our answer. No. Emirates Team New Zealand retained the America’s Cup by 7-2 and became the first team to win the Auld Mug on three [...]