Olympics recognises World Boxing after ditching Russia-led IBA February 26, 2025 The International Olympic Committee (IOC) has provisionally recognised World Boxing after disassociating with the Russian-led and funded IBA. The IBA – International Boxing Association – has been the governing body behind boxing at the Olympic Games but has made controversial calls and has Russian ties. The IOC withdrew its recognition of the IBA in 2023 [...]
Olympic Games set to steady ship with major Chinese sponsor February 6, 2025 Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. The Chinese organisation is in the final stages of signing a deal to join the IOC sponsorship family, according to SportBusiness. In 2023 the cooperation generated £19bn and its subsidiaries [...]
Paris 2024 Olympic medals to be replaced after they flake and rust January 21, 2025 Red-faced Olympics chiefs have pledged to replace defective medals from the Paris 2024 Games after more than 100 athletes complained that they have begun to flake and rust. Just days after the closing ceremony, disgruntled athletes began sharing pictures of their damaged medals on social media and demanding they be replaced. American skateboarder Nyjah Huston [...]
Battle for IOC presidency needs rigorous candidate tests January 2, 2025 The position of president of the International Olympic Committee (IOC) isn’t quite the leadership of the free world, but is arguably more influential on the global stage than the heads of many nations, both free and not-so-free. It comes with far fewer constraints on the post-holder’s power too. Little wonder that seven sporting presidents, vice-presidents, [...]
Olympic chiefs lose another sponsor as Bridgestone makes tracks October 1, 2024 Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m, when the deal expires at the end of the year. It follows fellow Japanese brands Toyota and Panasonic in exiting [...]
Ed Warner: Seb Coe, Gary Glitter and the most powerful job in sport September 19, 2024 Seb Coe, newly confirmed as one of seven candidates for the presidency of the International Olympic Committee (IOC), is regarded as a serial vote winner. It wasn’t always thus. Witness his single term in office as the MP for Falmouth and Camborne in Cornwall, ousted by Candy Atherton as Labour swept to power in 1997. [...]
Olympics’ switch to pay TV triggered big rise in illegal streaming of Paris 2024 August 27, 2024 The IOC's move has caused frustration among some fans at being denied immediate access to sport that has historically been available on free-to-air channels.
How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.