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Jaguar Land Rover

  • Jaguar Land Rover to ‘pause’ US shipments in wake of tariffs

    April 5, 2025

    Jaguar Land Rover has said it will “pause” shipments to the US as it works to “address the new trading terms” of Donald Trump’s tariffs. A 25 per cent levy on all foreign cars imported into America came into force on Thursday, and a wider “baseline” 10 per cent tariff on goods imported from around [...]

  • US tariffs: Keir Starmer vows to ‘keep cool head’ in face of ‘economic impact’

    April 3, 2025

    Sir Keir Starmer has vowed to “keep a cool head” in the face of the “economic impact” of Donald Trump’s 10 per cent tariffs on UK exports to the US, amid fears of a wider trade war. The Prime Minister spoke to business chiefs in Downing Street this morning in the wake of sweeping global [...]

  • US tariffs: UK ‘reserves right to respond’ after carmakers meeting

    March 28, 2025

    The UK reserves the right to respond to American tariffs, Sir Keir Starmer has said, after US President Donald Trump’s decision to slap a 25 per cent import tax on cars. The Prime Minister said his government was involved in ongoing discussions with the White House aimed at “mitigating the impact” of any levies but [...]

  • Jaguar Land Rover hires 150 EV roles ahead of electric Range Rover launch

    March 20, 2025

    Jaguar Land Rover will recruit 150 specialist EV technicians in the West Midlands ahead of the launch of its all-electric Range Rover in 2025. The luxury carmaker said the new roles would be “central” to its plans to offer pure electric versions of all of its brands by 2030. It is also aiming to become [...]

  • Land Rover Defender Octa review: driving the all-terrain action hero

    March 18, 2025

    Ever since 1948, Land Rovers have been clambering over rocks, wading across rivers and squelching through muddy ruts. The new Defender Octa is different. This steroidal SUV wasn’t born for ambling along green lanes; it leaps and bounds across rough ground like a rally-raid car. In 77 years, there has never been a Land Rover [...]

  • Jaguar E-Type Series I restomod: A reborn Jaguar done right

    February 12, 2025

    Elon Musk didn’t like it. Nor did Nigel Farage. The Twitterer-in-Chief responded to Jaguar’s rebrand video by asking “Do you sell cars?”. And the MP for Clacton went further, declaring: “I predict Jaguar will now go bust. And you know what? They deserve to.” Loath as I am to agree with Nigel Farage about anything, [...]

  • Jaguar Land Rover: Profit suffers £100m reverse despite sales rise

    January 29, 2025

    Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise in sales. The automotive giant has posted a pre-tax profit of £523m for the final three months of 2024, down from the £627m it reported during the same period in 2023. However, despite the [...]

  • Jaguar: First look at electric car revealed following rebrand backlash

    December 3, 2024

    Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic Britich carmaker sparked criticism last month after switching up its logo to ‘JaGUar’ and launching an ad which included slogans such as “delete ordinary” and “copy nothing.” The move led to accusations Jaguar was [...]

  • Manchester United have got it right where Jaguar rebrand got it wrong

    November 30, 2024

    Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate cancer, writes Matthew Fletcher-Jones. It’s been a good week or so for football. Promotion for England and Wales in the Nations League (a format innovation that actually works), a Premier League weekend with the champions in ‘crisis’, [...]

  • Substance must overtake style if Jaguar’s to stay in the race

    November 25, 2024

    Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a plea for people to “reserve judgment.” This optimistic request suggests that, despite the achingly progressive sentiment behind the carmaker’s new attitude, it doesn’t really understand the internet. Asking social media users to reserve judgement is [...]

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