Substance must overtake style if Jaguar’s to stay in the race November 25, 2024 Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a plea for people to “reserve judgment.” This optimistic request suggests that, despite the achingly progressive sentiment behind the carmaker’s new attitude, it doesn’t really understand the internet. Asking social media users to reserve judgement is [...]
TWR reveals Jaguar XJS ‘Supercat’ restomod with V12 power November 22, 2024 Following a teaser earlier this year, the reborn TWR has released more information about its stunning Supercat. Based on the – somewhat maligned – Jaguar XJS, the Supercat is an extreme, motorsport-inspired restomod powered by a supercharged V12 engine. TWR has already taken a number of orders for the Supercat, which starts from £225,000 before [...]
Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps November 22, 2024 Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]
Jaguar rebrand shows the risk of embracing the fleeting ‘now’ November 22, 2024 The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
The Capitalist: Farmers protest heats up; Guardian strikes; Jaguar’s rebrand November 21, 2024 The farmers protest escalates, Guardian hacks threaten strikes and more; catch up on the latest City gossip in The Capitalist.
Jaguar Land Rover nets record revenue as Range Rover and Defender sales drive growth May 10, 2024 Jaguar Land Rover is booming. A record set of full-year results were driven by sales of its luxury Range Rover and Defender models.