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James Vowles

  • Williams F1 adds banking giant to partner roster ahead of pivotal season

    Sport Business

    Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]

    Getty Images logo displayed on a digital screen, representing a news and business context in a general article.
  • Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing

    Sport Business

    Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with software giant Atlassian.  The agreement sees the historic outfit rebranded as Atlassian Williams Racing as they step up their efforts to return to the front of the grid in motorsport’s biggest series. It comes [...]

    The historic F1 teams has been rebranded as Atlassian Williams Racing
  • Williams boss James Vowles: ‘Off-track drama in Formula 1? It’s the bit I enjoy’

    Interview

    Morning Wire visits Williams Racing HQ ahead of this weekend's British Grand Prix.

    Williams boss James Vowles says last year's British Grand Prix was one of his favourites

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