Cristiano Ronaldo on Mars: Where will sport take us in the next five years? Sport Business Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]
‘Crown jewel’ of Olympic Games memorabilia put up for sale at auction Sport Business An ultra-rare winners’ medal from the first modern Olympic Games in Athens in 1896 is set to be sold at auction in Denmark next month. The silver gong – gold medals were only introduced in 1904 – is believed to be the world’s oldest Olympic medal and has an estimated value of 200,000–300,000 Danish kroner [...]