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John F Kennedy

  • The speeches that never got delivered and what they tell us about leadership

    Opinion

    From the Cuban missile crisis to the election of Donald Trump, history has seen inflection points where alternative outcomes weren’t just possible, but actively planned for. So what can words that were never heard teach us about communication in a crisis? Asks speechwriter Jeff Nussbaum There’s a joke in speechwriting circles about a speechwriter who [...]

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