Sam Renouf: From athlete to CEO and Morning Wire Triathlon Team Challenge Sport Business The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the Morning Wire Triathlon Team Challenge. Sam Renouf knows exactly when he realised he had to give up on his dream of becoming an Olympic champion. A rising star in the British triathlon set-up, the 21-year-old [...]