Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts Sport Business Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Luke Littler attracts Meta to darts with Oakley glasses partnership Sport Business Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Ratcliffe, IPL and Littler: The Morning Wire Sport 2024 year in review Sport Business It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]