KSI on buying a football club, the manosphere and quitting alcohol Life&Style KSI is pumped. We’re midway through a photoshoot at Dagenham & Redbridge football club and he’s standing in the centre circle, fists balled, roaring in mock ecstasy. This slightly shabby stadium is an incongruous place to meet one of the UK’s most successful content creators; the walk from the station takes you through one of [...]
KSI, Dagenham and Redbridge and the rise of the passion investor in sport Sport Business KSI’s move into football club ownership at Dagenham and Redbridge reflects the rise of “passion investors”, writes Stuart Pinnington of investor services firm IQ-EQ. Last week, YouTuber-turned-influencer KSI announced he had acquired a minority stake in non-league side Dagenham and Redbridge. Known to many football fans for his “Race to Division 1” Fifa video game [...]
KSI takes stake in Dagenham and Redbridge and vows to bring back glory days Sport Business YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC. The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]
Messi and Más+ sued by Logan Paul and KSI’s Prime October 14, 2025 Lionel Messi is being sued by Logan Paul’s hydration drinks firm Prime over claims of false advertising. A false advertising complaint was filed last week in a Florida court alleging Inter Miami and Argentina superstar Messi had made contradictory statements about his collaboration with “Más+ by Messi” drinks. Prime Hydration, a rival to Más+, alleges [...]
Prime: Logan Paul and KSI’s energy drink runs out of juice June 23, 2025 Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed. New accounts for Prime Hydration’s UK arm show the firm’s turnover was slashed by more than 70 per cent from £112.2m to £32.8m in its latest financial year. New accounts [...]
Sidemen: KSI-led YouTube stars rake in millions as popularity grows March 25, 2025 Sidemen, the British YouTube group whose most prominent member is KSI, raked in more than £7m during a bumper year, it has been revealed. Sidemen Entertainment, the company produces content for YouTube, grew its net assets to over £7m in the 12 months to 30 June, 2024. The figure has been revealed in new accounts [...]