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LA28

  • LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO

    Sport Business

    The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]

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  • Golf’s Open to move into August to accommodate Olympics

    Sport Business

    Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028.  The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]

    GettyImages 2226762611 shows a dynamic cityscape at dusk, highlighting skyscrapers, bustling streets, and vibrant city lig...
  • LA Olympic Games passes $2bn in sponsorship deals

    Sport Business

    The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]

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  • Boxing nearing Los Angeles 2028 Olympic Games inclusion

    March 17, 2025

    Boxing’s once uncertain Olympic future appears to have been resolved with the sport set to feature in the 2028 Games in Los Angeles. The International Olympic Committee itself organised the sport’s competitions at the last two Games – in Tokyo in 2021 and Paris in 2024 – after governance issues relating to the International Boxing [...]

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