Women’s Euro 2025 ads: Why ITV scores but BBC, Visa and Sports Direct miss July 5, 2025 It feels like there’s an unnecessary crux in women’s football as the Lionesses begin their title defence at the Euros. After the success of the last edition, the domestic game has gone gangbusters, with Arsenal selling out the Emirates for regular league games, an independent body being set up to run the WSL, and many [...]
Women’s football: Why brand is key to building on Lionesses’ success June 27, 2025 With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]
Tesco sorry after Lionesses promotion own goal in Welsh stores June 20, 2025 Tesco has been forced to apologise after shoppers in Wales complained about in-store promotion of the Lionesses, their group rivals at the upcoming Women’s Euros. Customers in Cardiff called the large stand, which showcased Lucozade’s support of the England team and offered a chance to meet the Lionesses, “disgraceful” and “deeply offensive”. Defending champions England [...]
England set for share of £1.7m bonus pot if they win Euros May 28, 2025 England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for Morning Wire by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Emma Hayes: I felt unwell at the end of my time at Chelsea November 25, 2024 Former Chelsea women’s boss Emma Hayes has said she felt “unwell” towards the end of her tenure with the WSL champions. Hayes left Chelsea after 12 years to take charge of the USA women’s team and led them to a gold medal at the Paris 2024 Olympic Games. The Lionesses of England face the USA [...]
Women’s football clubs saw income grow by 50 per cent thanks to Lionesses Effect June 20, 2024 Aggregate revenues of the 12 WSL teams swelled to £48m in 2022-23 as more fans and brands took an interest in women’s football.