LIV Golf lands Rolex partnership in major boost ahead of fifth season January 28, 2026 LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Rolex and DP World Tour sign long-term partnership extension January 26, 2026 Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]
Australian Open’s One Point Slam shows that merit still makes the best stories January 20, 2026 The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us. Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jordan Smith, walked away with A$1m after winning the One Point Slam — a [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil December 8, 2025 LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
Exclusive: LIV Golf creator 54 acquires Polo In The Park operator Sportgate December 4, 2025 54, the global agency behind the creation of LIV Golf, has set its sights on elevating another sport steeped in tradition after acquiring Chesterton Polo In The Park organiser Sportgate International. The deal, set to be announced today at the Hurlingham Club in London, will see 54 add its advisory, planning and operations expertise to [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change November 29, 2025 Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]
Ryder Cup rivals McIlroy and Scheffler lined up for TV clash at Trump course August 26, 2025 Ryder Cup stars Rory McIlroy and Scottie Scheffler are being lined up to captain opposing teams in a made-for-TV golf contest later this year, according to US reports. Masters champion McIlroy and world No1 Scheffler are set to lead four-man teams from the rest of the world and the US respectively in a skills-type format, [...]
Gianni Infantino, Jay Shah and the rise of sport’s super-execs August 5, 2025 Infantino at Fifa and Shah at the ICC are styling themselves as super-execs like Musk and Zuckerberg but it won’t end well, warns Matt Readman. In sport, the best referees go unnoticed. They quietly manage the game, letting play flow and leaving the athletes to shine. Occasionally they must enforce the law, but they are [...]
Jonas Martensson: Minecraft guru on new role with LIV Golf and Cleeks GC July 24, 2025 Having swapped Minecraft for LIV Golf, Jonas Martensson discusses how he is going to revolutionise his Cleeks GC team. Picture the scene: you wake in random grassland with nothing to your name. Then you forage for resources and food, build yourself a house – then a town, city and kingdom – and fight monsters who [...]