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Lord Sugar

  • The Apprentice 2026 star Tim Campbell reveals new task he’d add – and it involves AI

    Life&Style

    As The Apprentice 2026 returns, Lord Sugar’s adviser Tim Campbell MBE speaks to Morning Wire The Apprentice returns to the BBC this Thursday 29 January with many of the classic tasks pitting two groups of budding entrepreneurs against each other, as the teams compete to try to make a profit. Contestants have created books, newspapers, [...]

    Latest news event highlights on January 26, 2026, featuring key moments and figures in a dynamic setting
  • The Capitalist: Lord Sugar forsakes Zoom etiquette at Apprentice Q&A

    Opinion

    Lord Sugar's Zoom faux pas at Apprentice Q&A, Benedict Cumberbatch's Nimby campaign and a dry January for the BBPA in this week's The Capitalist.

    Lord Sugar with Apprentice 2026 cast members in a boardroom setting, featuring modern decor and business attire.
  • Profit rockets at Lord Alan Sugar’s property empire

    Property

    Profit at Lord Alan Sugar’s property empire has rocketed after the sale of two investments despite a “difficult” London market. Amshold has reported a pre-tax profit of £14.1m for the 12 months to 30 June, 2025, new accounts filed with Companies House show. The new total comes after the firm turned a pre-tax profit of [...]

    Getty Images logo in a professional setting, representing a news or business context, with a focus on media and photography.
  • The Apprentice winner Harpreet Kaur speaks out after firm shuts down

    November 7, 2025

    Harpreet Kaur has spoken out after the company Lord Alan Sugar invested in following her victory on The Apprentice in 2022 collapsed. Morning Wire reported earlier this week that Oh So Yum entered voluntary liquidation at the end of October owing to a six-figure sum to its creditors. The dessert company had secured a £250,000 [...]

  • Harpreet Kaur: Firm founded by winner of The Apprentice collapses

    November 3, 2025

    A company founded by Harpreet Kaur, who won The Apprentice in 2022, has been shut down owing to a six-figure sum. Oh So Yum was placed into voluntary liquidation at the end of October, according to filings with Companies House and The Gazette, with Paul Palmer of Marshall Peters appointed to oversee the process. Harpreet [...]

  • The Apprentice winner makes first profit after Lord Alan Sugar backing

    July 10, 2025

    A winner of hit BBC show The Apprentice has seen her company enter the black for the first time after Lord Alan Sugar signed up as an investor. Rachel Woolford emerged victorious in 2024’s series after triumphing over pie company chief Phil Turner in the final. As a result, Woolford secured a £250,000 investment from [...]

  • A sweet deal: Pricey central London pad once owned by Lord Sugar goes up for sale

    July 27, 2024

    The lavish London pad once owned by star of The Apprentice star Lord Sugar is up for sale, but it will set you back quite a lot. The property – on the corner of Old Park Lane and Piccadilly – comes with a price tag of £26m, after having recently-been refurbished. It spans more than [...]

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