‘Quite insane’: Inside the World’s Deepest Marathon, 1km underground Sport Business This weekend 60 amateur runners will try to become the first to complete a marathon almost a mile underground in a Swedish mine. We spoke to one from Canada to ask: why? “I’ll try and show you what it’s like down here,” says the man in the video, his view of the [...]
Taking the p***: London Marathon runners’ urine to be recycled Sport Business We’ve heard of big sporting events trumpeting their green credentials but this year the London Marathon is taking the p***. Literally, in fact, as organisers of the world-famous race have teamed up with two pioneering start-ups to recycle runners’ urine and turn it into fertiliser. They hope to collect 1,000 litres of wee and test [...]
London Marathon named world’s strongest marathon brand Sport Business The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance. The London Marathon achieved a [...]
21.3bn reasons why TCS partners with the London Marathon April 24, 2025 Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar. TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]