The Notebook: Could brands and influencers sway this year’s elections? May 22, 2024 From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
How London’s diversity has helped it take over the world of advertising May 20, 2024 Exports from the sector reached £15.6bn in 2022. The sector is expected to grow 4.6 per cent this year, outpacing the wider economy by a large margin.
HMRC challenging media businesses for research and development tax relief May 19, 2024 HMRC currently challenges around 20 per cent of R&D tax relief claims overall - up from one per cent previously.
Future shares surge after Marie Claire publisher commits to further cash returns May 16, 2024 Future, the media publisher responsible for outlets like Country Life, Marie Claire and T3, suffered from a fall in revenue, operating profit and earnings per share in its latest earnings statement.
Martin Sorrell’s S4Capital places hope in AI as revenue slumps across the board May 10, 2024 S4Capital has been hit by lower advertising spending.
Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches April 11, 2024 The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.
Channel 4 gears up new investment for ‘overlooked’ start-ups March 21, 2024 Channel 4 has launched a new investment initiative targeted towards “overlooked” start-ups, providing advertising opportunities in exchange for equity as the firm searches for new sources of revenue. The “Untapped” initiative, led by the media company’s investment arm, Channel 4 Ventures, is aimed at providing investment to high-growth businesses led by traditionally underrepresented founders based [...]
Guardian limits app articles, introduces paywall as losses grow February 20, 2024 Guardian readers will now only be able to access 20 free articles on the media company's app as it looks to boost falling revenues.