Chloe Kelly and the Lionesses are marketing gold. Brands take note Sport Business In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]
Lionesses make us proud to be English – perhaps for the last time Opinion The Lionesses’ inspiring Euros victory will be a moment of joy in a summer threatening to descend into civil unrest, tensions over immigration, public sector strikes and political fragmentation that will damage social cohesion, says Alys Denby I watched the Euros final in a converted industrial estate in south east London – and the biggest [...]