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Missguided

  • Shein parks tanks on Boohoo’s lawn as UK sales pass £1.5bn ahead of IPO

    Retail

    UK sales at Shein, the Chinese-founded online retailer on track for a bumper IPO on the London Stock Exchange, passed £1.5bn last year, the company has revealed. The division generated a revenue of £1.55bn for 2023, up from the £1.12bn it achieved in 2022. Shein also posted an annual profit of £18.7m, a significant rise [...]

    Manrika Khaira attends the launch of the Shein pop-up shop on 23 March, 2023, in Birmingham, England. (Photo by Shirlaine Forrest/Getty Images for Shein)
  • Mike Ashley’s Frasers offloads Missguided to Shein just one year after acquisition

    Retail

    Frasers Group will retain Missguided’s real estate and employees which have already been blended into the Sports Direct owners fashion division. 

    The sale of Missguided by Frasers Group comes as rumours swirl that the Sports Direct owner could be looking buy Topshop from Asos.

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