Morning Wire Football Power List explained: What it is, who judges it and how ranking works Sport Business Football has never been bigger or more prevalent, so as a thrilling club season flows into the biggest and most commercial men’s World Cup ever, it feels like an ideal time to try to answer the question: who are the most powerful people in the sport? That was the task we at Morning Wire set [...]
Roll-on the World Cup! Spain’s young guns sign deal with Old Spice Sport Business Not so long ago Old Spice was a punchline; a brand associated with a bygone era and reliant on an ageing – not to say, perishing – demographic. More recently it has tried to shake off this stuffy image, leaning into sports such as the NFL. This week made perhaps its most intriguing move yet: [...]
HSBC Championships: Why sponsors can’t get enough of Queen’s Club Sport Business For the last three years, the men’s championship at Queen’s Club has been voted the best ATP 500-level tournament on the circuit by perhaps the most important stakeholders of all: players. The tennis-watching public also seems to love it. Last week’s women’s championship, held for the first time in 50 years, sold out for several [...]