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  • Snoop Dogg, Reynolds and Modric: What’s luring stars to Welsh football?

    Sport Business

    From Wrexham to Swansea and, perhaps soon, Cardiff: is the need for narratives leading the rich and famous to Welsh football? Two years ago, an American couple at Crewe train station asked me if they were on the right platform. They’d travelled from the other side of the world to go on a football pilgrimage.  [...]

    Snoop Dogg is the latest and perhaps most unlikely investor in Welsh football at Swansea City

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