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Persil

  • Unilever turns to ‘avocado mayonnaise’ as food weighs on profit ahead of spin-off

    Retail

    Unilever has turned to novel products including “avocado mayonnaise” in a bid to boost ailing sales in its food arm, which is poised to be spun off in a £33bn deal. The consumer goods giant upgraded its sales expectations but saw the performance of its food business and European operations drag on the group’s operating [...]

    Hellmanns Real Mayonnaise jar in a refrigerator with fresh vegetables like tomatoes, lettuce, and onions
  • I’m a Manchester United fan and marketing expert but Arsenal are cool

    Sport Business

    Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]

    Getty Images logo prominently displayed on a digital screen with a sleek, modern interface in a business news setting
  • Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good

    Sport Business

    Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, Morning Wire can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]

    Getty Images logo on a modern office building, symbolizing media influence and corporate presence in the digital age.

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