Surj Sports chief: Saudi parent PIF, investing and league focus July 1, 2025 Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]
Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors June 6, 2025 Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]
Aston Martin: PIF and Geely billionaire’s shares shift after investment May 12, 2025 The proportion of shares Saudi Arabia’s Public Investment Fund (PIF) and Chinese billionaire Shufu Li’s hold in luxury car brand Aston Martin has changed following a major shares issue. In March Yew Tree Consortium, which is led by chairman Lawrence Stroll, placed 75 million additional shares in the London-listed business. As a result, both the value of the [...]
Saudi Arabia’s PIF sponsors new $13m prize golf series May 8, 2025 The Saudi Arabia investment vehicle the Public Investment Fund (PIF) is to be the title sponsor of a revamped golf programme. The PIF Global Series will replace the Aramco Team Series and will have a total prize pot of $13m. The PIF Global Series will span five events on the Ladies European Tour (LET) – [...]
Saudi Arabia’s Surj Sports Investment confirms stake in Dazn February 17, 2025 Saudi Arabia’s Surj Sports Investment has confirmed that it has taken a minority stake in streaming platform Dazn and entered into a joint venture aimed at showing more events taking place in the kingdom. The announcement confirms long-running rumours of Saudi investment in Dazn and despite the country’s Public Investment Fund (PIF), of which Surj [...]
Trump to fix PGA Tour-LIV Golf merger ‘very soon this year’, says Woods February 17, 2025 Tiger Woods expects talks between the PGA Tour and Donald Trump to mend the rift in men’s professional golf “very soon this year”. Since returning to office last month, President Trump has already met with PGA Tour commissioner Jay Monahan and player director Adam Scott with a view to unblocking the impasse over a proposed [...]
LIV Golf is here to stay, says new CEO Scott O’Neil January 16, 2025 LIV Golf’s new CEO Scott O’Neil insists it will be a “full and participating member” of the professional game’s new landscape when a planned merger with the PGA Tour and DP World Tour is finally completed. Experienced sport and entertainment executive O’Neil’s appointment as the successor to Greg Norman appears to underline LIV Golf’s ambition [...]
Saudi Public Investment Fund nearing $1bn stake in Dazn January 14, 2025 Saudi Arabia’s Public Investment Fund is nearing a $1bn acquisition of a small minority stake in sport streaming platform Dazn. The London-based rights holder, which enjoys relationships with boxing’s Riyadh Season and a number of the top European football leagues, could potentially see its value pushed into the tens of billions after the injection. It [...]
Chauffeur firm Blacklane looks to ‘double down’ on London after Saudi cash injection January 13, 2025 Luxury chauffeur service Blacklane is looking to “double down” on London after announcing its largest-ever funding round late last year. The Berlin-based firm, which counts Mercedes-Benz and the Saudi Public Investment Fund (PIF)’s Tasaru Mobility among its investors, raised £53.5m in October amid long-running reports of a possible Initial Public Offering (IPO). Blacklane’s airport transfer [...]
Ahead of the Game: Man United cuts could be copied by other clubs December 30, 2024 Manchester United’s controversial move to slash the funding it provides to its charitable foundation as part of cost-cutting measures introduced by Sir Jim Ratcliffe could be followed by other Premier League clubs. The Manchester United Foundation are set to be the latest victims of Ratcliffe’s drive to cut costs at Old Trafford, with Sky News [...]