F1 Arcade, curling and axes: Inside London’s sport experience economy Sport Business Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
Pitch Experiences CEO: Women’s sport changing approach to hospitality Sport Business Pitch Experiences CEO Neil Bailey discusses how a surge in popularity for women’s sport has encouraged a new approach to hospitality. Having worked in sport and the media for over twenty years, I’ve seen first-hand how much the game has changed – from the rise of the Premier League to the changing face of cricket [...]
City favourite Pitch Golf opens Canary Wharf flagship Sport Business City golf favourite Pitch has expended its footprint in the capital with a flagship Pitch Wharf venue near the Isle of Dogs. The waterside Canary Wharf venue was launched last month with a vibrant party across its two-floor space, which is within touching distance of the London underground and the famed financial hub. Pitch Wharf [...]