Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor July 21, 2026 Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier [...]
Everton facing early termination of Stake sleeve deal as ban looms July 15, 2026 Everton face losing a major sponsorship deal after the UK Government stepped up plans to ban any advertising of unlicensed betting companies. The Department for Culture, Media and Sport has launched a consultation on preventing any betting brand that does not hold a Gambling Commission licence from promoting itself through sponsorship or advertising in any [...]
Football ‘muddling through’ in face of growing ‘tensions’, says Boston Consulting Group July 15, 2026 Football is in danger of eating itself unless the sport comes together to address growing inequalities, a consultancy hired by the Independent Football Regulator has warned. Boston Consulting Group, which has worked with the IFR to produce the State of the Game report that will shape the regulator’s approach to English football, has today published [...]
Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal July 14, 2026 Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class July 14, 2026 With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
Why do six Premier League clubs still not have front of shirt sponsors? July 13, 2026 Not so long ago it was unthinkable that a Premier League club would go into a new season without a sponsor on the front of their shirt. In recent years Chelsea and Nottingham Forest have made headlines for starting a campaign with a vacancy in that prime spot, precisely because it was such an anomaly. [...]
Liverpool upheaval as key figure leaves after multi-club expansion fails July 10, 2026 Liverpool’s ownership is set for a boardroom exodus with Fenway Sports Group’s chief of football heading for the door. Michael Edwards, who joined the club for a second time in 2024, will leave a year before his contract expires, having already served his notice period. It could mark a key domino in a series of [...]
Sky’s ITV takeover could be tonic for Premier League media rights value July 9, 2026 Sky’s proposed takeover of ITV is widely expected to mean more sport on free-to-air channels in the UK, but wider consolidation in the media market could also have a significant impact on the value of sports broadcast rights. A combined Sky and ITV would, if approved by regulators, create an even more powerful player in [...]
Manchester United issue major stadium update for ‘New Trafford’ July 9, 2026 Manchester United has issued a stadium update after being forced into some changes surrounding their New Trafford site. The new Old Trafford will sit approximately 350 metres north-west of the existing 74,000-capacity stadium, it was confirmed on Thursday, after the club said that it had snapped up a new 25-acre plot of land for their [...]
Brentford FC stadium to host rugby union franchise sevens finals July 8, 2026 Brentford will host another sporting event this year with the finals of the inaugural Ultimate Sevens rugby union competition set for a west London debut this September. The sevens tournament will conclude a four-leg series on Thursday 24 September at the Premier League club’s Gtech Community Stadium after events in three successive weeks in Madrid, [...]