Lidl owner Schwarz Group scores landmark Uefa partnership Sport Business Uefa, European football’s governing body, has announced its first organisation-wide sponsorship deal with the parent company of discount retailer Lidl. Schwarz Group has become Uefa’s corporate strategic partner in an agreement that encompasses competition sponsorship, grassroots initiatives and recycling efforts. Lidl, already a partner of Uefa’s Europa League and Conference League as well as women’s [...]