Surj reiterates sports commitments following PIF’s partial retreat Sport Business Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events. LIV Golf has been rocked by the withdrawal of further financial support from the Public Investment Fund, while Saudi Arabia has also axed snooker and flag football competitions. [...]
World Triathlon targets T100 Olympic event as soon as Brisbane 2032 Sport Business World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Morning Wire Triathlon Team Challenge at T100 London hailed as great success August 13, 2025 A successful London T100 Triathlon weekend saw Maurten UK come home first in the Morning Wire Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 Morning Wire Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Sam Renouf: From athlete to CEO and Morning Wire Triathlon Team Challenge June 12, 2025 The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the Morning Wire Triathlon Team Challenge. Sam Renouf knows exactly when he realised he had to give up on his dream of becoming an Olympic champion. A rising star in the British triathlon set-up, the 21-year-old [...]
T1 Indoor Triathlon World Cup: The endurance race done in 10 minutes March 22, 2025 You’ve heard about the four-minute mile, but what about the 10-minute triathlon? That’s the order of the day tonight in Lievin, northern France, where the first T1 Indoor Triathlon World Cup is due to take place. The short-course event consists of a 200m swim, 2.8km cycle and 1km run and, uniquely, all takes place in [...]
PTO: Niche fund Cordillera pours £8m into triathlon March 18, 2025 The Warner Bros Discovery-backed Professional Triathletes’ Organisation (PTO), which runs the elite T100 Triathlon World Tour, has attracted a $10m (£7.7m) injection from niche US fund Cordillera Investment Partners. San Francisco-based Cordillera has $1.6bn (£1.2bn) under management and specialises in “non-correlated assets” such as whiskey, boat marinas and carbon credits. It joins broadcaster Warner Bros [...]
T100 Triathlon World Tour poaches RFU commercial chief Stuart Ramsey March 6, 2025 The T100 Triathlon World Tour has pulled off a coup by poaching the commercial director of the RFU, Stuart Ramsey, to join its board. Ramsey is expected to be confirmed as chief commercial officer of the PTO Tour, the circuit co-owned by athletes and investors including Sir Michael Moritz and Warner Bros Discovery and which [...]
T100 Triathlon partners with Visit Qatar for season rebrand and new finale January 28, 2025 The T100 Triathlon World Tour has partnered with Visit Qatar in a deal that will see the expanded nine-race season rebranded the T100 Race to Qatar. Doha and Lusail will also stage the finale to the tour, where 20 of the best men’s and women’s triathletes will battle to be crowned T100 World Champions, for [...]