QBE’s David Hall on how insurers are the unsung heroes of major sporting events: “I like to think we are the glue that allows the World Cup to operate” August 9, 2015 For A few short weeks next month, England's rugby team will find itself at the centre of the sporting universe. The World Cup will provide nailbiting thrills and drama, established stars will shine, new stars will burst into life, and seminal moments will be etched into the sport’s history books. Amid this landscape of excitement, [...]
Canon targets decent exposure from Rugby World Cup project: How camera giant plans to capitalise on this year’s major sporting event August 2, 2015 It is one of the most infamous moments in British sport. It is 1982, it is Twickenham, and England are playing Australia at rugby. The players, however, are mere bystanders. Erika Roe had bunked off work that day, but as she later explained, she was “a little bored” by the spectacle in front of her. [...]
Accenture RBS 6 Nations app: Supporters reaping the benefit from rugby’s expanding digital revolution July 26, 2015 Technology gurus driving innovation which presents fans with new levels of interaction The explosion of social media in recent years has transformed human behaviour and interaction. Notably, it has changed the way we watch television, and live events. For many, it is no longer enough to be somewhere, watching something. It must be shared [...]
Capitalising on rugby fever to the max: MaxiNutrition’s Mark Morgan on a huge year for the sports supplement maker July 19, 2015 The carnival is around the corner. In a few short weeks, the spotlight will fall on England as it stages an event widely recognised as the third biggest sporting festival on the planet. The Olympics and football’s World Cup may dwarf all others, but for those associated with it, this autumn’s egg-shaped jamboree promises a [...]
Viagogo making a splash in secondary ticketing market July 13, 2015 Joe Hall catches up with London-formed firm ahead of this year’s Rugby World Cup For years, it was a humiliating ritual many a sport fan would suffer. Ticketless and desperate, your only hope of getting a cherished seat for the match was a shifty-eyed bloke near the stadium asking you to give up a [...]
Insurers’ rugby sponsorship puts a premium on giving staff kicks July 6, 2015 Admiral’s deal with Welsh Rugby Union breaks mould by putting employees first A recurring theme for the businesses sponsoring teams at this year’s Rugby World Cup is the increased exposure their brand can expect to receive from the international tournament. Yet directors at car insurance specialist Admiral will be just as concerned with [...]
French rugby ace Franck Mesnel is bringing his trademark flair to the off-field game June 29, 2015 Ex-Bleus star Franck Mesnel tells Joe Hall about his clothing brand Eden Park If there is one thing Franck Mesnel is hoping for from this year’s World Cup other than a France victory, it is lots of entertaining and attacking rugby. The former French fly-half’s fashion brand, Eden Park, is informed and influenced [...]
It’s not just official sponsors feeling a boost from 2015 Rugby World Cup factor June 22, 2015 Sport tour operator Gullivers expecting an uplift from this year’s tournament With an estimated 466,000 international visitors flocking to England for this year’s Rugby World Cup, companies with an interest in rugby do not necessarily need to have their names brandished on every stadium’s advertising boards to reap the benefits. Take Gullivers Sports [...]
Gilbert set to adopt 2015 Rugby World Cup centre stage and continue game’s evolution June 14, 2015 You all know the story. William Webb Ellis, with a fine disregard for the rules of the game and all that, picked up the ball and ran with it at Rugby School in 1823, thereby inventing the game of rugby football. We don’t have time to go into what happened to him after that, [...]
Rugby’s evangelist Brett Gosper sets sights on conquering new territories to grow sport’s appeal June 9, 2015 At the risk of taking hyperbole to new heights, it will be the biggest shock in the history of international sport if anyone other the usual suspects (you know who they are) find themselves in the final of this year’s Rugby World Cup. But the rugby playing field is changing and the likes of Samoa, [...]