What can the Rugby World Cup learn from US nailing of Fifa World Cup? Sport Business With a United States Rugby World Cup just five years away, Ollie Phillips asks what can the sport learn from the Fifa World Cup. Sitting here in the UK looking across the Atlantic to a World Cup mainly staged in the United States, it is difficult not to get just a little bit excited about [...]
DHL chief on English rugby ‘concern’, Formula 1 and Manchester United Sport Business “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England. The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]
Why 2025 in sport marketing was the year that changed everything Sport Business For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
Surrey close £60m Oval Invincibles deal with Reliance after eight months October 1, 2025 Surrey have finally exchanged contracts with Reliance Industries over the shareholders’ agreement governing their new partnership in the Oval-based Hundred team after almost eight months of negotiations. The Mumbai Indians owners agreed to pay £60m for 49 per cent of the franchise in February, but talks over the finer details of the deal have been [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Last-minute Women’s Rugby World Cup tickets due on sale this week September 22, 2025 Red Roses fans will get a chance to snap up last-minute tickets for Saturday’s Women’s Rugby World Cup final, with more set to go on sale this week. The final, between England and Canada at the 82,000-capacity Allianz Stadium in Twickenham, had already sold out of all tickets made available. But World Rugby will this [...]
Orlando: How theme park city is becoming sporting hotbed September 21, 2025 Bidding to host major sports tournaments is no mean feat but Orlando has managed to find itself in the middle of the scrum, they tell Morning Wire. A football or rugby World Cup doesn’t come around too often. England last hosted the men’s Fifa World Cup in 1966 and is set to stage the women’s [...]
Maher, mauls and moneyballing women’s rugby September 19, 2025 Much has been said about USA rugby player Ilona Maher’s potential move to wrestling and the WWE, and she herself has mentioned how she’d like to follow in the footsteps of people like The Rock in going from sport and entertainment into acting. The confidence of the most followed rugby player in the world is [...]
Women’s Rugby World Cup opener peaks at 2.4m viewers August 26, 2025 England’s opening Women’s Rugby World Cup match against the USA peaked at nearly 2.5m as records tumbled during the competition’s opening weekend. The 69-7 victory over the States was watched by an average 1.5m viewers on BBC 1 while the 42,723 in attendance at Sunderland’s Stadium of Light surpassed the crowd for the previous final, [...]