CEO brands B Corp status ‘greenwashing’ as she gives up title Retail The founder and chief executive of a London-based pet food brand has said she’s decided to give up her firm’s B Corp status after criticising the coveted certification as “little more than a marketing badge and greenwashing”. Entrepreneur Aneisha Soobroyen set up Scrumbles in 2018 and achieved the status a year later. However, the CEO has [...]
Tall tails: The story of a city couple, a Siberian cat and a litter box Founder profile When entrepreneur Aneisha Soobroyen adopted her Siberian cat Boo, the last thing she expected was never-ending stomach issues stinking up the litter box.