Winter Olympics success creates flurry of interest for Snowsport England Sport Business Snowsport England has reported a flurry of interest in skiing and snowboarding following Team GB’s first ever medals in both at the recent Winter Olympics. Some ski centres have had to hire more instructors to cope with rising demand credited to the success of snowboarders Charlotte Bankes and Huw Nightingale, and skier Zoe Atkin at [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them Sport Business “If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells Morning Wire, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]