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Sophie Lund-Yates

  • WPP’s AI ambitions to take centre stage in full-year results

    Results

    Media and advertising giant WPP is set to release its preliminary full-year results on 22 February, which are likely to include commentary on its plans to expand into artificial intelligence. The group said it expected to post full year net-revenue growth of 0.9 per cent, with operating margins in the region of 15 per cent. [...]

    Big-ticket advertising campaigns, including those on television and radio, are making a comeback as the UK's economy continues to improve.

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