Fifa World Cup sponsors outperform FTSE 100 and S&P 500 Sport Business Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament. IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 [...]
Formula 1 presents creativity conundrum for brands and sponsors Sport Business They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-breaking, news-making Netflix docuseries. An official film starring Brad Pitt, the highest-grossing sports movie ever made and an Oscar nominee to boot. More [...]
Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? Sport Business And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
Premier League shirt sponsors as ban on gambling firms approaches August 15, 2024 “Who are ya, who are ya, who are ya?” The age-old football chant often rings around about players and teams in the Premier League. But what about the sponsors? England’s top-flight has seen a surge in front of shirt sponsors that are unknown to the vast majority of British fans. But who are they, and [...]