Who gives a crap? Lewes FC confirm new sponsor of ‘crappiest kit of all’ August 14, 2024 Lewes FC, the world’s first gender equal football club, have announced eco toilet paper brand, Who Gives A Crap, as its new sponsor. It is claimed the kit will be the first “created by a toiled brand” as the club looks forward “to a season of clean sheets”. The two-year-deal sees the Who Gives A [...]
Cazoo has collapsed. Was its bold approach to sport sponsorship to blame? May 30, 2024 Last week, online car dealership Cazoo collapsed into administration. The brand had made a name as one of Europe's most prolific sponsors - was this to blame?