Open champion Cameron Smith fuels LIV Golf talk as Henrik Stenson tipped to join breakaway July 18, 2022 Open champion Cameron Smith has fuelled speculation that he could follow Europe’s Ryder Cup captain Henrik Stenson and a host of big names to the breakaway LIV Golf circuit. Former European No1 Stenson is widely reported to have agreed to join the lucrative Saudi-backed series – a move set to see him stripped of the [...]
Sky Sports pays more than £880m to extend broadcast deal with England cricket chiefs July 14, 2022 Sky Sports has agreed a four-year extension to its current deal as the main broadcast partner of the England and Wales Cricket Board (ECB). The ECB said the agreement, which runs from 2025 to 2028 and covers men’s and women’s internationals, The Hundred and the Vitality Blast, would see Sky show more cricket than ever [...]
Open Championship: Prize money back on the rise in golf as all four majors boost payouts July 13, 2022 Top golfers are earning more than ever as the cream of the men’s game prepare to tee off at the Open Championship on Thursday. Prize money for the 150th edition of the oldest major has been raised to record levels, mirroring increases at the game’s other biggest events. Payouts on the PGA Tour are also [...]
BBL ready to slam dunk its rival basketball competitions July 13, 2022 British basketball has only ever featured at the Olympics when the team has participated as the host nation and has never qualified for the Fiba World Cup. A Sport England survey estimates the number of those participating in the sport in England has dropped by 100,000 since 2016. In spite of this, however, the British [...]
Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
Eyes on Eugene as gamble on host could impact future of World Championships July 7, 2022 Next week, World Athletics will discover whether its bold gamble on the future of the World Championships might just pay off. A boutique venue in the third biggest city in the 27th largest state in the United States is a radical departure from the editions that have gone before. But it’s no coincidence that Eugene, [...]
Land of hope and glory? England and what would count as success at Women’s Euro 2022 July 5, 2022 The 140ft projection of England captain Leah Williamson beamed onto Tower Bridge this week was a reminder that Women’s Euro 2022 is here and hopes, like the image itself, are high. Ticket sales have already broken records and the hosts, who open the tournament against Austria in Manchester on Wednesday night, are among the favourites [...]