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Sport Business

  • Ed Warner: Soft power and sport – why do they do that?

    December 9, 2021

    To the Guildhall for the launch of EY’s study of soft power and major sporting events, commissioned by Canada and UK Sport.  The publication was timely, coinciding with the findings of the inquiry into the chaos at the Euro 2020 final at Wembley which tarnished Britain’s hosting credentials, as well as the [...]

  • Academics find fairer format for penalty shootouts, but will football accept it?

    December 2, 2021

    Football took a chance on the ABBA format in the hope of minimising the inherent unfairness of penalty shootouts, but that experiment swiftly met its Waterloo. Now, though, economists at Durham University have devised a new way of ordering penalty kicks that they believe could change the name of the game.  They tested a score-dependent [...]

  • Ed Warner: Crouch review recommendations could drive Premier League away

    December 2, 2021

    I really wanted to embrace the “fan-led” Tracey Crouch review of football governance in England. But with each turn of its 162 pages my heart sank further at the unmistakable sight of the heavy hand of Whitehall. The Crouch review’s recommendations revolve around the creation of an independent regulator for the sport. This displays a [...]

  • Manchester United owner Avram Glazer buys cricket team in new UAE T20 league

    December 1, 2021

    Manchester United owner Avram Glazer has succeeded in buying a cricket franchise at the second attempt after snapping up a team in the new United Arab Emirates Twenty20 league. Glazer, through his private equity company Lancer Capital, was outbid in an auction for two new franchises in the Indian Premier League, the world’s leading T20 [...]

  • Ed Warner: Select committees are ultimately toothless

    November 25, 2021

    The political pile-on has been swift. But although they secured detailed testimony on cricket racism under the cloak of parliamentary privilege, MPs show no signs of learning from the futility of their past hearings into sporting crises. It needn’t be so. I’ve had the dubious honour of appearing before three Westminster select committees down the [...]

  • Channel 4 to broadcast live Betfred Super League

    November 24, 2021

    Live Super League will be broadcast on free-to-air television for the first time in its 26-year history on Channel 4.

  • Record £3.2bn in private equity deals for sports teams as funds target football, rugby and F1

    November 22, 2021

    The last twelve months saw a record £3.2bn of sports team acquisitions by private equity funds, almost treble last year’s total, as they targeted football, rugby and Formula 1 teams, according to new data shared with Morning Wire this afternoon. Last year saw an all-time high of 11 PE purchases of stakes in sports teams [...]

  • Premier League on rocky road with plans to regulate sponsorship deals in wake of Newcastle takeover

    November 18, 2021

    The recent takeover of Newcastle United by the Saudi Arabia’s Public Investment Fund created quite a storm – both in the media and, according to reports, the other Premier League clubs. Since the introduction of so-called financial fair play regulations at the start of season 2013-14 – known as the Profitability and Sustainability Rules in [...]

  • Ed Warner: Sewing ruling bodies together is not always the answer

    November 18, 2021

    I’m a late adopter of LinkedIn, only joining this summer as a means of promoting Sport inc. Compiling my profile, I paused for just a second before deciding not to include my inglorious 52 days as interim chair of the British Basketball Federation back in 2018.  On Sunday, as the T20 World Cup neared its [...]

  • Exclusive: Sportradar signs major new NBA betting data deal

    November 17, 2021

    Sports data giant Sportradar has continued its spree of major deals by signing a new contract with the NBA until 2031, Morning Wire can reveal. The agreement, announced today, will see the Swiss company provide betting data to the world-leading basketball competition on an exclusive basis. The eight-year deal extends Sportradar’s current arrangement with the [...]

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