Stokes and Ennis-Hill-backed VC firm invests in Naomi Osaka’s media company June 18, 2024 It joins LeBron James, Fenway Sports Group, Nike and Epic Games in backing the company.
US Open champion Bryson DeChambeau wants PGA Tour-PIF deal sorted ‘quickly’ June 17, 2024 DeChambeau concedes he is “part of the reason” for the schism in men’s golf.
‘British tennis is in the best shape ever’: LTA bullish despite Andy Murray’s impending exit June 17, 2024 The LTA is looking to the future with confidence as the grass season cranks up at Queen's Club this week.
On the 200th birthday of the pint and after Euro 2024, let’s pour beer duty down the sink June 17, 2024 As you’re enjoying the Euro 2024 Championships in Germany don’t forget how much the taxman is hitting each and every pint you drink. So on the 200th birthday of the pint measurement it is time the political parties help us all out, on both sides of the bar, writes Emma McClarkin OBE, British Beer and [...]
LTA in talks over £5m-a-year deal for expanded Queen’s Club championships June 16, 2024 The LTA wants a global brand to take the rights for a minimum of three years.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
US Open prize money 2024: How much can golfers earn at Pinehurst this week? June 15, 2024 The total pot has increased to $21.5m, up 7.5 per cent, but the winner’s share has rocketed by 20 per cent to $4.3m.
Euro 2024 adverts review: Adidas, Coca-Cola, Sports Direct, BBC and Paddy Power June 13, 2024 Who are the Jude Bellinghams and Jack Grealishes of the advertising world?
Football player unions hire Bosman lawyer to challenge Fifa over Club World Cup June 13, 2024 England’s PFA and their French counterparts are challenging Fifa’s decision to turn the Club World Cup into a 32-team quadrennial tournament.
Ed Warner: Are Manchester City on course to follow the Harlem Globetrotters? June 13, 2024 Our sport business columnist tackles Man City's challenge to the Premier League.