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Sport Business

  • ‘We cannot turn our noses up at yet another sports documentary. They’re vital’

    January 8, 2024

    If you load up your favourite streaming service and begin to scroll it won’t be too long before you’re bombarded with back-to-back sports documentaries. From ones that hone in on a single outfit to multi-team fly-on-the-wall documentaries spanning entire sports, they are everywhere. But with every sport looking to get in on the act – [...]

  • Tiger Woods confirms end of 27-year, $500m partnership with Nike

    January 8, 2024

    Woods earned more than half a billion dollars from the 27-year partnership.

  • Jamie George: England players split with RPA for independence

    January 8, 2024

    England hooker Jamie George insists that the internationals team’s split from the Rugby Players Association (RPA) in favour of negotiating their own contracts with Twickenham chiefs was simply about independence. Saracens No2 George is one of five player-directors of Team England Rugby Ltd, alongside fellow internationals Ellis Genge, Maro Itoje, Joe Marler and Anthony Watson, [...]

  • Bullseye in Bahrain: Darts sensation Luke Littler’s next tournaments confirmed

    January 8, 2024

    Littler, 16, is set to play two overseas World Series events this month.

  • Arsenal targetingt Amadou Onana from cash-strapped Everton – reports

    January 8, 2024

    Onana could be available on the cheap amid Everton's financial difficulties.

  • England and Brentford footballer Ivan Toney reveals plans to go into business

    January 8, 2024

    Toney has used his eight-month ban from football to expand his horizons.

  • Paris 2024: Olympics at risk of empty seats amid ticket sale fears

    January 8, 2024

    With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, Morning Wire research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]

  • Littler given spot on Premier League Darts roster after reaching world final

    January 4, 2024

    Teenage darts sensation Luke Littler has been handed a surprise spot on the lucrative Premier League Darts circuit after reaching the final of the World Championships on Wednesday. Littler, who at 16 reached the final of the World Darts Championship at Ally Pally on Wednesday before losing to world No1 Luke Humphries, had previously stated [...]

  • Ed Warner: Gaza and Ukraine conflicts send Paris Olympics threat levels to maximum

    January 4, 2024

    The IOC's members should speak out against its backdoor appeasement of Putin, writes Ed Warner.

  • Darts sensation Littler could earn six-figure sponsors but he is no Raducanu

    January 3, 2024

    Whether you compare Luke Littler to Emma Raducanu or Ronnie O’Sullivan, there’s one certainty no matter the result of tonight’s Darts World Championships final: there will be commercial interest in the 16-year-old sensation. Young success is no stranger to the world of commercial sponsorship and deal making. When 18-year-old Raducanu won the US Open in [...]

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